.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in financial backing annually, have actually raised nearly $360 million thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That decline is due to market concentration, enhanced governing stress, and also financial uncertainties.ADWEEK spoke with five VCs that remain to purchase adtech firms, even with these difficulties, regarding what they are actually searching for as well as what they avoid. Perhaps unsurprisingly, these real estate investors are targeting opportunities in privacy-focused innovations as well as industry-specific places such as linked television.